Author Archive

Our Very First Testimonials

We have our very own testimonials – for the first time. Thanks to Emil, Jason and Sanooj.  I would like to share the happy occasion with you. Here they are: “I am very happy with your services, and have no hesitation in recommending you to other businesses. The quality control and communication you provide makes [...]

We Have a New Office Now!

p2w2 now has a new office. Till now, we have been working out of my residential apartment. Below are pictures of the old office we have been working out of. That is Amit (grey shirt) and I (red shirt) working from there. The discussion in the picture was of course made up. Ravikiran (picture below) [...]

My Guest Posts

I had written two guest posts recently. The first is on Small Business Trends. I wrote on how small businesses have to learn to delegate and to outsource. As a small business grows, and as the scale at which a task is done increases, you have to find ways to get the time to focus [...]

Jason Fried (37signals)’s ‘Out-teach the Competition to Beat Them’ Strategy

Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your ‘secrets’ out, your competition will copy them. Somehow, that’s counter intuitive but true. Out teaching the competition and building an audience is a nice strategy and strikes a chord with me. Our [...]

Spend or withhold? When should you spend? And how much?

I will raise more questions than answer in this post. Spending extravagantly is not good for a small business. That is clear in my mind. I have seen more businesses that spent liberally struggle, fail and die than ones that have controlled their costs. This is true even if you have venture funding. The funding [...]