Author Archive

Jason Fried (37signals)’s ‘Out-teach the Competition to Beat Them’ Strategy

Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your ‘secrets’ out, your competition will copy them. Somehow, that’s counter intuitive but true.
Out teaching the competition and building an audience is a nice strategy and strikes a chord with me. Our blog [...]

Spend or withhold? When should you spend? And how much?

I will raise more questions than answer in this post.
Spending extravagantly is not good for a small business. That is clear in my mind. I have seen more businesses that spent liberally struggle, fail and die than ones that have controlled their costs. This is true even if you have venture funding. The funding [...]

Get gatekeepers on your side – get access to decision makers

How much time and attention can you devote to those who guard the offices of the CEOs and decision makers?
They are a pain! Are they?
There are “experts” out there who would advise you to bypass the gatekeeper to gain access to the decision-maker because time is money.
I know of an editor of a lifestyle magazine [...]

If You Want to Make It, Look for a Mentor

For me, thoughts about mentoring started from this article: “Everyone Who Makes It Has a Mentor.” (Collins & Scott. 1978, Harvard Business Review) Having a mentor is helpful because someone who has already been there and done that can shorten your learning curve saving you time, money and failure.�
Because mentoring is a social relationship, a [...]

Six Ways You Can Survive and Even Thrive During Wall Street Meltdown

The bloodshed on Wall Street continues. Models that were earlier profitable are now being discarded. Time-tested logic is being thrown out of the window, replaced by pragmatic business sense of survival. The whole Investment Banking industry has collapsed.
The US government has passed a rescue plan bill to help the economy. Anita Campbell wrote a wonderful [...]