Author Archive

Best customer experience needs attitude not cost

In my experience, our best customer experiences were not about the product or the service alone, but about the attitude with which those services were rendered or product delivered. Indeed, very often, the product is not very high quality. But the service that comes with it is so good, that, eventually the customer is ok [...]

Voice your opinion: What do you want to read on p2w2 blog?

p2w2 blog just completed 6 months of it’s existence.  I would say, after 25 posts (this is 26th), we have a good hang of how to create a good blog. But what I am more worried about is whether we are writing about issues you face? Is the blog helpful to you? Is it creating [...]

Measure to Manage Performance in a Small Business

I think I am doing everything right, yet I am not successful…I wonder why? If you have been bogged down by that query, you are not alone. In the early 1900′s, Frank Bettger became the leading salesperson for the Fidelity Mutual Life Insurance Company. One of the ways Frank improved his performance was by measuring [...]

How to Lock Your Clients – 2: Exceed Expectations

In today’s competitive world, you get your differentiation from gaining trust – by exceeding expectations every time and having great customer relationships. The relationship culture gets reflected in our lingo – nightclubs offer “a good time” not beer or other stuff. A jeweler promises: ‘We enhance your appearance,” while a real estate seller says “We [...]

Assess Your Small Business with Smart Start Assessment Tool

When you run a small business, you have myriad things to do. You could just be busy and doing things without knowing whether you covered the ground. You could, depending on your personality, focus on just a few areas (that you like) at the cost of others. And there are few, ok many things that [...]