Elements of success
A good podcast on Effective Teleconferencing
We recently listened to this really cool podcast on Manager Tools which is about holding an effective teleconference. Teleconferences have become increasingly common these days, and it is as important to follow a basic degree of etiquette in teleconferences, as much as it is in a real face-to-face meeting. The cast lists 20 important points [...]
A Beginner’s Guide to Landing Page Optimization – on AMEX Open Forum
Chaitanya’s article, A Beginner’s Guide to Landing Page Optimization, recently got published in AMEX Open Forum, and we at p2w2 are pretty excited about it The aim of the article, as the title suggests, is to help the reader gain a better understanding of Landing Pages. Chaitanya has written this article, based on his own [...]
How to Write Copy for Short Attention Span
Writing for web or for that matter any medium these days has to deal with the short attention span problem. As a business owner, if you can figure out how to write for short attention spans, you will have a BIG asset. Copyblogger has a good post about how to write for short attention spans.
No [...]
Google Ads: Why it Makes Perfect Sense for Small Businesses to Use it.
It makes good sense for small businesses (we have to generate revenue every day!) to use Google Ads. I tried it out recently and fell in love with it. It’s fantastic. It gives you great Return on Investment (ROI) that no other form of ads match. Services-based businesses are especially suited because you can establish [...]
If You Want to Make It, Look for a Mentor
For me, thoughts about mentoring started from this article: “Everyone Who Makes It Has a Mentor.” (Collins & Scott. 1978, Harvard Business Review) Having a mentor is helpful because someone who has already been there and done that can shorten your learning curve saving you time, money and failure.
Because mentoring is a social relationship, a [...]
