p2w2

How to Plan a Business Trip – Part II

I wrote a post sometime back on how to plan a business trip. I had mentioned in passing that I would soon be writing a post that dealt with how to plan various events to attend during the course of the trip. So how do you really go places(excuse the mild pun) during a business [...]

Protected: Webinar Video – 14th July 2010

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Webinar Video: SEO for Business Owners, June 16th

Quite a few registrants who couldn’t make it to p2w2’s webinar on SEO for Business Owners on June 16th (and some others who did!) requested for the recorded video of the webinar. For the benefit of all readers of our blog, here are the presentation slides and the recorded version of the webcast:

Here’s also [...]

How to Improve Google AdWords Quality Score

A couple of weeks back, I attended a webinar on improving Quality Score of Google AdWords, hosted by WordStream, a search engine marketing software company. Quality Score is a numerical measure of how well your Google ads are performing, and is thereby used to determine your ad position as well as your cost per [...]

Faster, Higher, Stronger?

Website speed might not just be important for user experience, it is now apparently also a crucial factor in search rankings, as revealed in the Official Google Webmaster Central Blog. Site speed in this context refers to the response time of the website. According to the post, Google Research studies have shown that visitors generally [...]