Marketing

How to Plan a Business Trip – Part II

I wrote a post sometime back on how to plan a business trip. I had mentioned in passing that I would soon be writing a post that dealt with how to plan various events to attend during the course of the trip. So how do you really go places(excuse the mild pun) during a business [...]

How to plan a Business Trip

Chaitanya returned back to India from a 40 day business tour of the US. The trip was a good experience and all of us at p2w2 benefited greatly from what he had to share.
The success of a business trip is highly dependent on the amount of planning that you do beforehand. I’d like to share [...]

Essential Tips for Starting a Small Business Blog

Blogging is serious business. Almost every small business owner realizes the significance of maintaining a regular, updated blog on his/her website. Not only does it help in search marketing, it is also a great way of connecting with your customers.
Lee Odden recently wrote a good post on AllBusiness.com about tips for starting a small business [...]

SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites – On Amex Open Forum

Did you know that on the Web, 4 seconds is all the time you get to capture a visitor’s attention? Find that fact astonishing? Well, read more to know how you can get the best out of those critical 4 seconds.
Gone are the times when an ice-breaker topic was “Does your company do SEO?” Now [...]

A Beginner’s Guide to Landing Page Optimization – on AMEX Open Forum

Chaitanya’s article, A Beginner’s Guide to Landing Page Optimization, recently got published in AMEX Open Forum, and we at p2w2 are pretty excited about it The aim of the article, as the title suggests, is to help the reader gain a better understanding of Landing Pages. Chaitanya has written this article, based on his own [...]