Small Business

40 days Dedicated to Knowing Small Businesses

I have just started my 40 day trip around the US meeting small businesses. The objective is to meet and learn from them about their businesses. I will be in NY, LA, Miami and Atlanta during the next 40 days. I had started off with North Brooklyn Breakfast Club where I met some wonderful small [...]

SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites – On Amex Open Forum

Did you know that on the Web, 4 seconds is all the time you get to capture a visitor’s attention? Find that fact astonishing? Well, read more to know how you can get the best out of those critical 4 seconds. Gone are the times when an ice-breaker topic was “Does your company do SEO?” [...]

Budget Template for Small Businesses

I run a small business and I have this need to know that I am in control when it comes to my finances. I want to make sure my business is profitable and that my cash flows are okay and that I am going to pay my employees their salaries and pay for my bills. [...]

A Beginner’s Guide to Landing Page Optimization – on AMEX Open Forum

Chaitanya’s article, A Beginner’s Guide to Landing Page Optimization, recently got published in AMEX Open Forum, and we at p2w2 are pretty excited about it The aim of the article, as the title suggests, is to help the reader gain a better understanding of Landing Pages. Chaitanya has written this article, based on his own research, as [...]

How to Sell Anything to Anybody by Joe Girard – A Presentation

Joe Girard is an American salesman who is ranked by the Guinness Book of World Records as the most successful salesman. He sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. Here’s a link to Joe Girard’s website. Girard has written an immensely popular best-seller,  “How to Sell Anything to Anybody”. The book [...]