p2w2 blog » Social Media

Essential Tips for Starting a Small Business Blog

Iswarya — Tue, 16 Feb 2010 06:08:35 +0000

Blogging is serious business. Almost every small business owner realizes the significance of maintaining a regular, updated blog on his/her website. Not only does it help in search marketing, it is also a great way of connecting with your customers.

Lee Odden recently wrote a good post on AllBusiness.com about tips for starting a small business blog. The article explains what thought processes must take place before you start a blog for your website.

The article talks about how much important it is to identify your goals and target audience. Odden also gives useful tips about technicalities such as design, choice of blog hosting software, analytics, RSS Feeds etc. We also get to know various ways of linking your blog posts’ feed to status updates in Twitter, LinkedIn, and other social bookmarking and networking sites.

Odden mentions that it is a good idea to have specific ‘categories’ to segregate your blog posts, as this will help in managing your content better. He also suggests keyword research before deciding the categories, which I think is an excellent idea to get relevant traffic as well as links.

You can read the entire article here. Please share your own tips about blogging in the comments section!

SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites – On Amex Open Forum

Iswarya — Mon, 18 Jan 2010 12:31:41 +0000

Did you know that on the Web, 4 seconds is all the time you get to capture a visitor’s attention? Find that fact astonishing? Well, read more to know how you can get the best out of those critical 4 seconds.

Gone are the times when an ice-breaker topic was “Does your company do SEO?” Now the question has become downright simple – “Which SEO are you?” This in some sense, reflects the inevitability of SEO as a part of any company’s overall marketing strategy. We as a company, realize the importance of SEO. Learning how to optimize for search engines is a long-term process, just like SEO itself. Based on our learnings, Chaitanya recently wrote an article on AMEX Open Forum titled SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites.
The article talks about the following:

1. Difference in SEO strategies for Ecommerce sites and content sites

2. Importance of good, targeted landing pages. (To know more about landing page optimization, check out this post)

3. Importance of backlinking

You can read the entire article here. Do let us know your thoughts and feedback!

P.S: Check out our Link Building page to know more about p2w2′s link building services!

A Guide to Virtual Assistance – Part 2

Iswarya — Tue, 15 Sep 2009 11:46:32 +0000

Hope you all enjoyed our first presentation on Virtual Assistance(in case you missed out on the first part of this series, check it out – here) . The next presentation in this series gives a brief overview about two major link building techniques – article submission and directory submission. Here’s a link to the second part of our series of presentations.

A Guide to Virtual Assistance – Part 2

P.S: Check out our Virtual Assistance page to know more about featured Virtual Assistants on p2w2!

A Guide to Virtual Assistance Part 1

Iswarya — Mon, 03 Aug 2009 18:31:54 +0000

Virtual Assistance has become a popular business, as more and more people are seeking remote assistance and are outsourcing various tasks. I have prepared a series of presentations on Virtual Assistance, which I’ll be posting regularly on p2w2′s blog. Each presentation will specifically deal with one or two tasks typically performed by a Virtual Assistant. Going through the presentation will help you get to know about the following:
1. What is Virtual Assistance all about?
2. What does a Virtual Assistant do?
3. How long does it take to finish the job?
4. How much should you pay a Virtual Assistant?
5. Sample profiles of Virtual Assistants featured on p2w2.

Here’s the first presentation of the series.

A Guide to Virtual Assistance Part 1

Keep watching this space for more information!

Jump On !

Shruti — Fri, 17 Jul 2009 05:10:49 +0000

Photo Credit – Matt Hamm