How to Write Copy for Short Attention Span

By Chaitanya on May 19 under Elements of success

Writing for web or for that matter any medium these days has to deal with the short attention span problem. As a business owner, if you can figure out how to write for short attention spans, you will have a BIG asset. Copyblogger has a good post about how to write for short attention spans.

No matter how gripping your sales copy is, it’s an unfortunate fact that the majority of people will only read the first few lines of it. Does that mean all the effort you poured into the perfect call to action is wasted? Not at all! But in today’s fast-paced world of communication, less really is more.

attention-span

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3 Comments

  • By Cindy King, May 31, 2009 @ 1:47 pm

    I must confess that I am a scanner.

    The title & subtitle have to hook me in.

    Then only if my interest level increases as I scan through will I stop and read something.

    If I stick with the same interest level, I’ll probably bookmark the page with the hope of getting back to it, but probably won’t. :)

    A bit sad, isn’t it?

  • By Chaitanya, June 1, 2009 @ 5:14 pm

    Cindy, you hit the nail on it’s head. Most of us have similar browsing habits as you. :)

  • By Tiffany Bracelets, October 7, 2009 @ 2:49 pm

    I must confess that I am a scanner.

    The title & subtitle have to hook me in.

    Then only if my interest level increases as I scan through will I stop and read something.

    If I stick with the same interest level, I’ll probably bookmark the page with the hope of getting back to it, but probably won’t.

    A bit sad, isn’t it?

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