p2w2-SBL: How twitter can help your small business

twitter logoWelcome to this week’s p2w2 Small Business Links (p2w2-SBL) post. In p2w2-SBL we bring you the best resources available on the Internet on this topic. Today, I focus on how twitter can help your business.

Create unbelievably valuable network, meet potential collaborators and find extraordinary business leads

“Just by way of writing, reading and responding to each other’s tweets, unbelievably valuable networking contacts have become familiar workday presences. I’ve met and hired 3 subcontractors for my business, met numerous potential collaborators and even found extraordinary new business leads. I’ve been to numerous networking and social events (lifesavers for a WAHM in a new city!). Interesting, creative, challenging, thoughtful and very deeply caring people have come into my life. New ones seem to appear every week. Twitter has served up answers, opinions and inspiration.” (Laura Fitton: Ode to twitter)
“Do you have a brick and mortar business? Connect with your local clientele by using TwitterMap.com or TwitterLocal.net. These sites will show you all the Twitter updates happening in any given geographic area. Sign into your Twitter account and enter “L: city, state” and then visit TwitterMap or TwitterLocal to find “Twits” near you.”(Carrie Hill: Small Business Owners Need Twitter and LinkedIn)

“How could I hire a stranger to work on an important project? Simple. I knew enough about her from Twitter to be confident she could do the work. Her authentic behavior in the [Internet] told me she was intelligent and articulate. When we briefly stepped into the real world, I quickly confirmed this. And her work was outstanding.
The most valuable social networks, and the most valuable contacts within those networks, are based on trust. Most of my Twitter friends are people I have never met in person and with whom I had no connection prior to twitter. Twitter provides exactly the right environment in which to build trust.”(Joel Postman: twitter is the new anti-metaverse)

twitter is the new discovery channel

“Twitter has become my best way to discover. Discover cool websites….discover blogs, podcasts, even breaking news… It has been an amazing and inspiring

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resource.” (twitter is new discovery channel)

“We also combine the power of our collective news/intellectual interests. I get the “best of” ideas that various Twitter friends read or create, any given day. This magnifies the depth and breadth of information I consume.” (Laura Fitton: Ode to twitter)

Twitter is a sounding board. Get advice, directions and support

“Twitter is a sounding board. CEOs of large companies ask questions about products and strategy. Small businesses can do the same.” Joel Postman

“I use Twitter to ask for advice, directions, support, and to ask others for their open-ended interpretations to general questions.” (Chris Brogan: Newbies guide to twitter)

Build traffic; Engage your customers and get insights into your business

Martin Bowling

Twitter helps engage your customers by offering them valuable information and insights. By talking to your customers in a high trust environment, you can get insights into your own business with unmatched depth and volume.

“Building links to a small business Web site? Follow people who can help you out, engage in the community and when they call for help/suggestions, offer yours” (Carrie Hill: Small Business Owners Need Twitter and LinkedIn)

Twitter is Answers (like Yahoo! Answers), a chat room, a water cooler, an advertising tool and more rolled into one.

If you realized twitter’s potential the first time you saw it, you may be a genius. Because, not even Evan Williams, its founder, could have guessed how useful twitter was going to be. Lots of people, including me, can’t figure out the first time why they should use twitter.

“Frankly, twitter went from “what the heck” to “how the heck did I live without this?” very quickly.”

“I began to see how creative/productive Twitterers can inspire. I used it to surround myself with role models. I started getting to know people, and to enjoy the company, humor, conversation and great links.” (Laura Fitton: Ode to twitter)

Twitter is Answers (like Yahoo! Answers), a chat room, a water cooler, an advertising tool and more rolled into one. You can derive value out of it by spending time and connecting with people on it.

Twitter - What are you doing?

Picture credit: Sitting on the toilet http://www.flickr.com/photos/cambodia4kidsorg/
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  • By Scabr, May 20, 2008 @ 5:53 pm

    Now Twitter is more useful for tech business

  • By ghing, May 21, 2008 @ 6:35 am

    nice information you’ve got there..
    good thing I have a twitter account :)

  • By Chaitanya, May 21, 2008 @ 9:39 am

    Yes Scabr. Online businesses can benefit much more from twitter because transactions happen online and revenue can be generated online. For businesses based on advertising, their revenues come primarily from traffic and so twitter contributes directly to their revenue.

    Ghing, thanks for your comment. I am glad you visited p2w2 blog and found this post useful.

  • By Samuel, June 3, 2008 @ 10:39 pm

    Fantastic article and anybody who understands the value of networking online cant miss this one. Great Job

  • By Chaitanya, June 4, 2008 @ 1:40 am

    Thanks Samuel. I appreciate your comments. I am glad you found the post useful.

  • By Alex Barrera, June 17, 2008 @ 12:07 am

    Very nice post! I wrote a very similar post some weeks ago. It’s focused more in the marketing use of Twitter but it’s quite similar:

    Twitter as a marketing tool


  • By Chaitanya, June 17, 2008 @ 12:32 am

    Thanks Alex. I saw your post. It’s quite good. :)

  • By Jared O'Toole, March 29, 2009 @ 8:10 am

    Thanks for all the great links!

    Twitter is really amazing and the best part it is whatever you want it to be as you showed above. It can be a million different things. Just use it how you want and you will find others using it in the same way.

  • By Tenders, September 4, 2009 @ 8:37 pm

    Great post. I’m glad I have a Twitter account, going to try put some of your ideas into motion!

  • By Ted Thompson, April 27, 2010 @ 4:26 am

    Good article, thanks for taking the time to put it together. Cheers Ted

  • By Israel Garcia, June 30, 2010 @ 1:33 am

    Great inisghts here! I really like the point of this post, give you an overview about how you can use twitter for your small business. In this days, everybody is thinking big and it’s good, but we shouldn’t forget focus on small details : )

    thanks Chaitanya

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Other Links to this Post

  1. How can twitter help your business? - Bloggeries Blog Forum — May 20, 2008 @ 6:53 pm

  2. How can twitter help your business? - Page 3 - Bloggeries Blog Forum — July 4, 2008 @ 10:50 pm

  3. 20 Articles to Build Your Twitter Success | Customized Marketing — August 10, 2009 @ 9:10 am

  4. Adept > 20 Articles to Build Your Twitter Success — August 12, 2009 @ 7:53 pm

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