Comments on: Spend or withhold? When should you spend? And how much? http://www.p2w2.com/blog/index.php/spend-or-withhold-when-should-you-spend-and-how-much/ We help small businesses outsource Mon, 30 Jan 2012 15:00:10 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Rickey Sehorn http://www.p2w2.com/blog/index.php/spend-or-withhold-when-should-you-spend-and-how-much/comment-page-1/#comment-2842 Rickey Sehorn Mon, 24 Oct 2011 11:33:48 +0000 http://www.p2w2.com/blog/?p=155#comment-2842 If we got one-tenth of what was promised to us in these acceptance speeches there wouldn't be any inducement to go to heaven. ~Will Rogers If we got one-tenth of what was promised to us in these acceptance speeches there wouldn’t be any inducement to go to heaven. ~Will Rogers

]]> By: Chaitanya http://www.p2w2.com/blog/index.php/spend-or-withhold-when-should-you-spend-and-how-much/comment-page-1/#comment-606 Chaitanya Thu, 27 Nov 2008 05:29:55 +0000 http://www.p2w2.com/blog/?p=155#comment-606 thank you for your nice comments Stevieboy. thank you for your nice comments Stevieboy.

]]> By: stevieboy66 http://www.p2w2.com/blog/index.php/spend-or-withhold-when-should-you-spend-and-how-much/comment-page-1/#comment-604 stevieboy66 Mon, 24 Nov 2008 09:37:33 +0000 http://www.p2w2.com/blog/?p=155#comment-604 Across most business functions it is relatively straightforward to adopt this thrifty approach and one to maintain not just at start up but throughout the life of the business. However, some real clarity is needed when it comes to marketing expenditure. In the start up phase undoubtedly marketing spend will not relate to sales as you don't have any. It is also potentially the first to be cut when cashflow is in trouble. It is important to be true to your marketing strategy, make sure it is well funded before you start and ring fence the cash to ensure that you can see it through. Across most business functions it is relatively straightforward to adopt this thrifty approach and one to maintain not just at start up but throughout the life of the business.

However, some real clarity is needed when it comes to marketing expenditure. In the start up phase undoubtedly marketing spend will not relate to sales as you don’t have any. It is also potentially the first to be cut when cashflow is in trouble.

It is important to be true to your marketing strategy, make sure it is well funded before you start and ring fence the cash to ensure that you can see it through.

]]> By: Susan http://www.p2w2.com/blog/index.php/spend-or-withhold-when-should-you-spend-and-how-much/comment-page-1/#comment-602 Susan Wed, 19 Nov 2008 01:58:32 +0000 http://www.p2w2.com/blog/?p=155#comment-602 I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. Susan http://www.car-insurance-choices.com I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Susan

http://www.car-insurance-choices.com

]]> By: Sachin http://www.p2w2.com/blog/index.php/spend-or-withhold-when-should-you-spend-and-how-much/comment-page-1/#comment-601 Sachin Mon, 17 Nov 2008 08:36:17 +0000 http://www.p2w2.com/blog/?p=155#comment-601 hmm interesting article Cash flow is the king. In Small Business your monthly revenue has to meet the expenditures, personal resources dont last long. There will be delay in payments and that needs to be accounted for while preparing your cash flow sheet. Also as Chaitanya rightly pointed out that you need to have a cash buffer for 6 months. Carrying that thought forward - how to create that reserve - there are good times when you have done an intense payment follow up and you find a surplus available, this is the moment when you have to limit the cash reserve in your normal transaction bank account. It should just be sufficient to meet your current and next month dues. Rest all should be parked in a different account, and treat that as a reserve account/ expansion savings / future investment. This is one of the practical tips that I follow, so I dont feel that there is luxury of available cash. hmm interesting article

Cash flow is the king. In Small Business your monthly revenue has to meet the expenditures, personal resources dont last long. There will be delay in payments and that needs to be accounted for while preparing your cash flow sheet.

Also as Chaitanya rightly pointed out that you need to have a cash buffer for 6 months.

Carrying that thought forward – how to create that reserve – there are good times when you have done an intense payment follow up and you find a surplus available, this is the moment when you have to limit the cash reserve in your normal transaction bank account. It should just be sufficient to meet your current and next month dues.

Rest all should be parked in a different account, and treat that as a reserve account/ expansion savings / future investment.

This is one of the practical tips that I follow, so I dont feel that there is luxury of available cash.

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