SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites – On Amex Open Forum

Did you know that on the Web, 4 seconds is all the time you get to capture a visitor’s attention? Find that fact astonishing? Well, read more to know how you can get the best out of those critical 4 seconds. Gone are the times when an ice-breaker topic was “Does your company do SEO?” [...]

A Beginner’s Guide to Landing Page Optimization – on AMEX Open Forum

Chaitanya’s article, A Beginner’s Guide to Landing Page Optimization, recently got published in AMEX Open Forum, and we at p2w2 are pretty excited about it The aim of the article, as the title suggests, is to help the reader gain a better understanding of Landing Pages. Chaitanya has written this article, based on his own research, as [...]