Essential Tips for Starting a Small Business Blog

Blogging is serious business. Almost every small business owner realizes the significance of maintaining a regular, updated blog on his/her website. Not only does it help in search marketing, it is also a great way of connecting with your customers.
Lee Odden recently wrote a good post on AllBusiness.com about tips for starting a small business [...]

How To Find Content For Small Business Blogs

“You are what you publish.” is the new age mantra for all small business owners. Blogging is like golfing on the net. Not only do you get to network with prospective clients who are looking for services you offer, it is an important search engine marketing tool as well. Search engines index, categorise and rank [...]

Jason Fried (37signals)’s ‘Out-teach the Competition to Beat Them’ Strategy

Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your ‘secrets’ out, your competition will copy them. Somehow, that’s counter intuitive but true.
Out teaching the competition and building an audience is a nice strategy and strikes a chord with me. Our blog [...]