How to Lock Your Clients – 2: Exceed Expectations

In today’s competitive world, you get your differentiation from gaining trust – by exceeding expectations every time and having great customer relationships.
The relationship culture gets reflected in our lingo – nightclubs offer “a good time” not beer or other stuff. A jeweler promises: ‘We enhance your appearance,” while a real estate seller says “We create [...]

How to Lock-in Your Clients – 1: Listen to them

Many small businesses face this issue.

“I want my customer to stay with me and not go to the competition. How do I do that?”
Many small businesses think that making their clients stay is difficult and complex. Nothing can be farther from truth. It’s simple, easy and, best of all, does not cost anything.
Most [means all [...]