How to Lock Your Clients – 2: Exceed Expectations

In today’s competitive world, you get your differentiation from gaining trust – by exceeding expectations every time and having great customer relationships. The relationship culture gets reflected in our lingo – nightclubs offer “a good time” not beer or other stuff. A jeweler promises: ‘We enhance your appearance,” while a real estate seller says “We [...]

How to Lock-in Your Clients – 1: Listen to them

Many small businesses face this issue. “I want my customer to stay with me and not go to the competition. How do I do that?” Many small businesses think that making their clients stay is difficult and complex. Nothing can be farther from truth. It’s simple, easy and, best of all, does not cost anything. [...]