A Beginner's Guide to Landing Page Optimization – on AMEX Open Forum

Chaitanya’s article, A Beginner’s Guide to Landing Page Optimization, recently got published in AMEX Open Forum, and we at p2w2 are pretty excited about it 🙂 The aim of the article, as the title suggests, is to help the reader

gain a better understanding of Landing Pages. Chaitanya has written this article, based on his own research, as well as the experience derived from creating p2w2’s landing pages.

As Chaitanya puts it in his article,  a website’s home page is not necessarily your website’s landing page. So it is indeed necessary to devote some time and effort towards creating a winning landing page. Here’s a brief outline of what the article covers.

1. Effective usage of pictures on your landing page
2. Importance of having a Call-To-Action or Sign Up button
3. Relative importance of factors that drive customer conversion(based on a webcast from searchmarketingnow.com)
4. Significance of user surveys and testing

    Do read the article, and let us know if it benefits you! 🙂

    4 Replies to “A Beginner's Guide to Landing Page Optimization – on AMEX Open Forum”

    1. Hi

      This is nice post.For all those interested in landing page optimization, I’ve just launched an LPO services website – http://www.roigeeks.com. Our services are guaranteed, meaning, we increase your landing page conversion rate (be it add to cart rate, or request info clicks) or money back.

      All feedback is appreciated, especially from competitors 🙂


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