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How to plan a Business Trip

Chaitanya returned back to India from a 40 day business tour of the US. The trip was a good experience and all of us at p2w2 benefited greatly from what he had to share.

The success of a business trip is highly dependent on the amount of planning that you do beforehand. I’d like to share some insights and learnings that went into planning Chaitanya’s US trip.

1.Have a clear purpose

Make sure you know clearly what the end result of the trip should be(get new customers/expanding to a new geography/learning about new trends,etc). Plan your trip accordingly.

2. Decide the agenda of your trip well in advance

This is essential so that you can book tickets, hotel rooms in advance and thereby save money too. Make sure that you choose your place of stay wisely, so that you don’t spend valuable time commuting.

3. Chalk out events properly

If you’re looking to meet potential clients, attend

referral meetings. If you wish to know more about what is

happening in that geography, what are the new trends, etc. attend seminars and conferences.  But more about planning events and seminars, later!

4.Popularize your meetings

If you’re conducting meetings, plan in advance and make sure it is well publicized. Use tools such as Meetup, Eventbrite, Upcoming, etc. to create buzz around your events.

5. Tweet and blog your experiences!

I hope you found this useful. Keep checking our blog to know what kind of planning needs to go into attending seminars and events specifically!

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Letting Go of the Words – An overview

I recently created a presentation that gave an overview about the book Letting Go of the Words by Janice Redish. It is an extremely useful book that focuses writing good web content and creating user-friendly web pages.

The presentation covers the following topics:

1. Why it is important to learn to write good web content

2. How to communicate with the visitors

effectively

3. How to focus on the essential messages that need to be conveyed
4. Designing web pages for easy use
5. Copywriting and tuning up your sentences
6. Effective Use of Illustrations
7. How to write good Press Releases

Please check out the presentation here at SlideShare. Hope you find it

useful!

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SEO for startups and improving conversion

Chaitanya recently made a presentation at Media Camp NYC which was held as part of the Social Media Week initiative at New York. The topic of Chaitanya’s presentation was mainly about SEO strategies for startups and what startups should be doing to improve conversions. Since it is extremely relevant to small businessowners, we are publishing this presentation for our readers’ benefit.

You can view the entire presentation at

Slideshare:

SEO for Startups and Improving Conversion

The presentation will help you with the following aspects:

1. How to decide what approach should your SEO strategy take

2.

What elements of SEO you should focus on to get more traffic/business

3. How to optimize your Landing Pages

Do let us know your thoughts in the Comments section!

Other posts you might like:

A Beginner’s Guide to landing Page Optimization

SEO: A Quick Primer on the Difference between Ecommerce and Content Sites

Also check out p2w2’s SEO and linkbuilding services to know how our professionals can help you.

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Essential Tips for Starting a Small Business Blog

Blogging is serious business. Almost every small business owner realizes the significance of maintaining a regular, updated blog on his/her website. Not only does it help in search marketing, it is also a great way of connecting with your customers.

Lee Odden recently wrote a good post on AllBusiness.com about tips for starting a small business blog. The article explains what thought processes must take place before you start a blog for your website.

The article talks about how much important it is to identify your goals and target audience. Odden also gives useful tips about technicalities such as design, choice of blog hosting software, analytics, RSS Feeds etc. We also get to know various ways of linking your blog posts’ feed to status updates in Twitter, LinkedIn, and other social bookmarking and networking sites.

Odden mentions that it is a good idea to have specific ‘categories’ to segregate your blog posts, as this will help in managing your content better. He also suggests keyword research before deciding the categories, which I think is an excellent idea to

get relevant traffic as well as links.

You can read the entire article here. Please share your own tips about blogging in the comments section!

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SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites – On Amex Open Forum

Did you know that on the Web, 4 seconds is all the time you get to capture a visitor’s attention? Find that fact astonishing? Well, read

more to know how you can get the best out of those critical 4 seconds.

Gone are the times when an ice-breaker topic was “Does your company do SEO?” Now the question has become downright simple – “Which SEO are you?” This in some sense, reflects the inevitability of SEO as a part of

any company’s overall marketing strategy. We as a company, realize the importance of SEO. Learning how to optimize for search engines is a long-term process, just like SEO itself. Based on our learnings,  Chaitanya recently wrote an article on AMEX Open Forum titled SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites.
The article talks about the following:

1. Difference in SEO strategies for Ecommerce sites and content sites

2. Importance of good, targeted landing pages. (To know more about landing page optimization, check out this post)

3. Importance of backlinking

You can read the entire article here. Do let us know your thoughts and feedback!

P.S: Check out our Link Building page to know more about p2w2’s link building services!