A couple of weeks back, I attended a webinar on improving Quality Score of Google AdWords, hosted by WordStream, a search engine marketing software company. Quality Score is a numerical measure of how well your Google ads are performing, and is thereby used to determine your ad position as well as your cost per click. Quality Score could be broadly thought as a sum component of all these factors:
Click Through Rate (Number of Clicks/Number of Impressions)
on ways to achieve a better Quality Score. Some of the things you can do:
1. Showing ads only to targeted audience will bring down the number of times your ad is shown (impressions), and therefore improve your CTR. Some of the things you could do is filter out showing your ads by geography, day/night time (based on previous performance), making use of phrase/broad/exact search filters and implementing negative keywords for your campaign.
Finally the much awaited webinar video is here! For all those of you who couldn’t make it to our webinar on May 19th, here’s the recorded version of the webcast:
You can also download the slides of the presentation from here. Here’s also a great opportunity for you to pre-order our SEO ebook that will be released on June 1, 2010. All the information presented in the