How to Improve Google AdWords Quality Score

A couple of weeks back, I attended a webinar on improving Quality Score of Google AdWords, hosted by WordStream, a search engine marketing software company. Quality Score is a numerical measure of how well your Google ads are performing, and is thereby used to determine your ad position as well as your cost per click. Quality Score could be broadly thought as a sum component of all these factors:

  • Click Through Rate (Number of Clicks/Number of Impressions)
  • Relevance of Ad to keywords
  • Landing Page
  • Other Factors

The next part of the webinar focused

on ways to achieve a better Quality Score. Some of the things you can do:

1. Showing ads only to targeted audience will bring down the number of times your ad is shown (impressions), and therefore improve your CTR. Some of the things you could do is filter out showing your ads by geography, day/night time (based on previous performance), making use of phrase/broad/exact search filters and implementing negative keywords for your campaign.

2. Write good quality ad text so that more people will click on your ads. For more information, check out this post on how to write good copywriting text.

3. Use targeted, long tail keywords and bind the keywords tightly to the ad text.

4.

Maintain a good keyword density within your landing page.

The slides of the presentation are available here. Do you think there are more ways to optimize your AdWords performance? Do let us know in the comments section!

P.S: For more information on link building, social media and SEO/SEM check out our link building and SEO services.

SEO for Business Owners Webinar: Video

Finally the much awaited webinar video is here! For all those of you who couldn’t make it to our webinar on May 19th, here’s the recorded version of the webcast:

You can also download the slides of the presentation from here. Here’s also a great opportunity for you to pre-order our SEO ebook that will be released on June 1, 2010. All the information presented in the

webinar, will be available to you in a convenient, readable format complete with all the links and tools presented in the webinar!
http://www.p2w2.com/seo-for-business-owners.php#pre-order

Hope you enjoy the video. Do let us know your thoughts and feedback!

Relevant Links to this post:

Webinar: SEO for Business Owners

Increase Page Rank using p2w2’s link building services

SEO for Business Owners Webinar: Recap

We hosted our webinar on SEO for Business Owners this Wednesday. We’re glad to inform that a lot of the attendees found it useful and informative.

Here’s some of the feedback we got:

“Listening to great webinar SEO for Business Owners #p2w2”

“Chaitanya, thanks for your webinar.  Very informative.”

“Everyone should buy Chaitanya Sagar’s ebook due out June 1. GET IT!”

“Attending a great webinar on SEO on #p2w2”

On popular demand, we have also put up the presentation slides for your information. You can check it out here. We had

also recorded our webcast and I will be uploading the video soon! Look out for it!

For those of you who missed out on the webinar, don’t worry. Here’s a great chance for you to get to pre-order our SEO ebook that

will be released on June 1, 2010. All the information presented in the webinar, will be available to you in a convenient, readable format complete with all the links and tools presented in the webinar!
http://www.p2w2.com/seo-for-business-owners.php#pre-order

Don’t miss our next SEO webinar on June 16th. Do send us your suggestions and questions in comments to this post. We would love to hear from you!