more to know how you can get the best out of those critical 4 seconds.
Gone are the times when an ice-breaker topic was “Does your company do SEO?” Now the question has become downright simple – “Which SEO are you?” This in some sense, reflects the inevitability of SEO as a part of
gain a better understanding of Landing Pages. Chaitanya has written this article, based on his own research, as well as the experience derived from creating p2w2’s landing pages.
As Chaitanya puts it in his article, a website’s home page is notnecessarily your website’s landing page. So it is indeed necessary to devote some time and effort towards creating a winning landing page. Here’s a brief outline of what the article covers.
1. Effective usage of pictures on your landing page
2. Importance of having a Call-To-Action or Sign Up button
3. Relative importance of factors that drive customer conversion(based on a webcast from searchmarketingnow.com)
4. Significance of user surveys and testing
Do read the article, and let us know if it benefits you! 🙂
Now that you have decided that Internet Marketing is the way to go for your small business -how to go about it? Rand Fish has written a great post on analyzing which Internet Marketing Channel is best for your business. He has neatly described all the macro level Marketing channels that are available and the primary variables that should be considered in the selection process. He has then divided all the marketing channels in three tiers and compared the ROI, Effort and Cost. He finally creates his own formula for which channel to used based on the variables – Company Goals, Marketing Budget and the Strengths of your