Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your ‘secrets’ out, your competition will copy them. Somehow, that’s counter intuitive but true.
Out teaching the
competition and building an audience is a nice strategy and strikes a chord with me. Our blog is a testimonial to that. Such ‘be-a-nice-person’ strategy can work in this time and age because, on the Internet, you can reach out to your audience inexpensively.
I have thoroughly enjoyed this video and I think small businesses have a lot to learn from it. Check it out!
Check out their blog: Singal V Noise