Now that you have decided that Internet Marketing is the way to go for your small business -how to go about it? Rand Fish has written a great post on analyzing which Internet Marketing Channel is best for your business. He has neatly described all the macro level Marketing channels that are available and the primary variables that should be considered in the selection process. He has then divided all the marketing channels in three tiers and compared the ROI, Effort and Cost. He finally creates his own formula for which channel to used based on the variables – Company Goals, Marketing Budget and the Strengths of your
It is worth a read!