Google Alerts is a free service by Google where you receive email updates about keywords of your choice as and when they appear online – in news, blogs, websites etc. Google Alerts help you keep track
of your industry, your competition and most importantly the websites that talk about your company. BusinessInfoguide.com has a comprehensive article that suggests 10 ways of getting the best out of Google Alerts for your business.
#1. Personal name, Business name, Domain name – Set alerts for these to know about who is talking about you, your business where.
#2. Blogs – If you blog or submit articles to other blogs, you can keep track about where your articles are appearing.
#3. Industry & Competitive Research – You can know about the current happenings in your industry and know what your competition is upto.